Linking green skepticism to green purchase behavior on personal care products in Indonesia
نویسندگان
چکیده
منابع مشابه
Looking Good and Thinking Green-Can Green Personal Care Products Be Promoted?
The purpose of this paper is to determine the extent of environmental concern among consumers while purchasing personal care products. This paper also examines the role of consumer’s willingness to pay for environmentally friendly products while making green purchase. It also tests if willingness to pay can be predicted based on certain product attributes. An exploratory factor analysis was car...
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ژورنال
عنوان ژورنال: IOP Conference Series: Earth and Environmental Science
سال: 2021
ISSN: 1755-1307,1755-1315
DOI: 10.1088/1755-1315/716/1/012045